Our Story

Brad & Alana Hohenstein

The Consultanci was founded by Brad and Alana Hohenstein, a husband-and-wife team whose careers, relationship, and entrepreneurial journey have been shaped by the medical aesthetics industry.

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Their story began at an industry trade show, where they met as competitors, each representing directly competing body contouring technologies. What started on opposite sides of the sales floor eventually grew into a personal relationship and a shared passion for the business of aesthetics.

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Over the past two decades, Brad and Alana have built relationships, led teams, launched innovative technologies, and helped some of the industry's most recognized companies grow. Their individual career paths ultimately evolved into a shared vision: bringing their collective experience to businesses looking to grow, innovate, and succeed.

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Throughout their careers, Brad and Alana have held prominent corporate leadership roles across leading medical aesthetics organizations, including Candela Medical, Cynosure, HydraFacial, and VI Peel. Their combined experience spans commercial strategy, sales leadership, marketing, product development, training and education, strategic partnerships, customer experience, and business development.

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Together, they've worked across nearly every facet of the aesthetics ecosystem. From manufacturers developing and commercializing new technologies to the physicians, medical spas, and aesthetic businesses delivering treatments to patients every day.

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But their perspective extends beyond the corporate boardroom.

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As franchise owners and operators of FACE FOUNDRIÉ, Brad and Alana understand firsthand what it takes to build and operate an aesthetic business. From site selection, financing, and construction to staffing, marketing, customer acquisition, membership programs, and day-to-day operations, they've experienced the opportunities and challenges that come with business ownership.

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That combination of corporate leadership and real-world ownership is what makes The Consultanci different.

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They understand the pressures manufacturers face when bringing products to market, developing commercial strategies, and building sustainable revenue. Equally important, they understand what matters to the providers and business owners investing in those products: profitability, patient satisfaction, operational efficiency, and long-term growth.

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The Consultanci was created to bridge those two worlds. 

“We’re proud to combine our deep industry expertise, firsthand business ownership experience, and a shared commitment to helping businesses thrive in the highly competitive world of medical aesthetics.” - Brad & Alana

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